Hager Group and RCSA: together until 2027!

Partners since 2017, Hager Group and Racing Club de Strasbourg Alsace (RCSA) in France, are extending their partnership for the next four seasons until 2027. The Group renewed its commitment to the club’s main team as well as its sports teams.

Hager Group and the RCSA embark on this new cycle of partnership until 2027 filled with energy and enthusiasm. For more than six years, these two brands with strong local roots have been sharing the common values of courage, authenticity and integrity.

"As a family business with strong roots in Alsace and Europe, renewing our partnership with the RCSA for the next 4 years, was a natural step for us, given the values we share and our ongoing quest for excellence. It's an important next step for our brand, but also for our thousands of employees and partners who are supporters of this great team," says Daniel Hager, CEO of the Hager Group.

"A strong bond unites us, and we are delighted to be extending our partnership. Hager is a world-class, family-run, high-performance company with a strong local presence. It is a major group in terms of innovation in the electrical sector and we share a vision and values but also a desire to remain simple and authentic while striving for excellence.

I would like to thank Daniel Hager and the entire management team for this renewed vote of confidence and for their loyal support, which extends beyond football, as the Group will now be working alongside the Association Femmes de Foot through a new solidarity programme," declared Marc Keller.

Hager Group has also decided to extend its commitment to Team Racing Esport. Hager Group has been a partner of the Esports teams since 2021 and hosted the first Racing eSport Live Show last March, with the first live e-Ligue 1 match from its Obernai site.

The Group will also continue to sponsor the RCSA during their European campaigns. The Hager Group logo will be displayed on the RCSA shirts.

Living your passion more intensely

In addition to the visibility of the Hager brand on the shirts and in the stadium, we bring fans, employees and customers closer to the action through numerous exciting activities
#ConnectingPositiveEnergy: after the electrical installations, Hager Group is connecting the energy of the fans that transcends the players on the pitch. To celebrate this positive energy, various activities will be put in place in the stadium and on the Group's digital platforms.

This partnership will enable the company to strengthen the image of its Hager brand and raise its profile with a wider audience.