As a major partner of Racing Club de Strasbourg since 2017, we want to be more than just a logo on the shirt, particularly by creating experiences which connect our customers, employees and fans to the club for which they burn. To make this happen, we offer to those who want it (and are lucky enough to be drawn), a seat on the Hager sofa directly by the pitch. Or, by becoming flag bearers, employees can share their passion with their families.

For the RCSA vs PSG gala match on 2 February, a family of four Racing fans was able to enjoy the match comfortably seated on the Hager sofa, while 12 little artists accompanied by their parents also had an exceptional experience: meeting their favourite players and taking part in the pre-match protocol on the Meinau pitch in front of more than 26,000 spectators.

To take part, the children of our employees were invited to share their passion for Racing by expressing it in drawings. Racing players then selected their favourite drawings to print on giant flags. The kids then shared their drawings live during a special moment with the players, before taking to the pitch at La Meinau as flag-bearers when the two teams took to the field.

That Friday evening, the event was more than a straightforward sporting experience: we were able to offer a rare opportunity for our customers and employees to share their passion for football with their children.

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