Transforming LAB1: A new chapter for the Hager Forum
12. November 2025
As Hager celebrates 70 years of innovation and 10 years of the Hager Forum, the spotlight turns to a complete transformation of our LAB1 showroom.
Completely redesigned in 2025, it marks a new era for the Hager Forum – and a milestone in modernizing the visitor experience that also positions Hager as an expert and trusted partner across our project business and energy management landscape.
A Vision for the Future
The LAB1 upgrade was conceived to showcase Hager’s latest products and system solutions while supporting new business areas, such as Commercial Projects and Energy Management, bringing them to the forefront. The vision was clear: balance physical product displays with immersive digital experiences to provide visitors with an interactive, personalized journey.
Working with creative partner MONOMANGO, a specialist in interactive brand spaces with references including IBM and Mercedes-Benz, the Forum team set out to create a space where physical installations and dynamic digital experiences intersect seamlessly.
“The Forum team embarked on a significant upgrade of our LAB1 showroom to strategically represent our project business and energy management end-to-end solutions. With this upgrade, we were able to improve the visitor journey leveraging the latest digital technology to provide a more personalised experience based on customer profiles via interactive and experiential elements augmented with dynamic self-discovery.”
-Todd McElmurray, Forum & Digital Experience
From Blueprint to Reality
Kick-off February 2025
Implementation August, during the summer break
Launch September 5, 2025
First visit Swedish delegation, on launch day
Behind the scenes, a complete technical overhaul took place in the summer of 2025. The engineering team reviewed architectural plans and dismantled the previous installation (walls, cabling, and power points included) to start from a blank slate. The entire infrastructure was rebuilt, from network structure and power distribution to the physical layout of the showroom.
“Thanks to our anticipation and adaptability, we implemented all technical resources to advance the project at the right pace, without ever compromising safety or quality.”
- Gaëtan Andres, Facility Managements & Events
Hager Forum LAB1
Exhibition Redesign
At the heart of the LAB1 experience is a collaborative multi-touch table with object recognition capabilities that connects all business verticals – hardware, software, and services – in one unified environment. Visitors can navigate and explore more than 150 real-world project success stories across the globe through the interactive world map application and discover how Hager solutions support the project business landscape end-to-end.
The showroom design concept guides the visitors naturally through the following key themes:
One of the standout installations is the Main Distribution Board (1), upgraded with the latest generation of Air circuit breakers (ACB). In front of it, an AR-Scanner Installation which moves horizontally, displays Real-Time X-Ray views into the board and augments the components with interactive media, providing the visitors the opportunity to interact with the live board for the first time. This blend of hardware and digital storytelling brings the technical complexity to life in a way that’s engaging and easy to understand.
Across the showroom, each product family tells its own story:
• Smart Power Protection (2) with ACBs, MCCBs, and residual current technology.
• KNX (3) systems showcase smart building automation with live dashboards linked to the Forum’s own management system.
• Cable Management (4) solutions are represented with a coherent setup that includes a preview of upcoming innovations.
Energy management now plays a strategic role in the LAB, with charging (5) and storage (6) solutions, including E3/DC, presented through interactive demos and short videos, creating an engaging narrative around sustainable energy solutions.
Finally, the Monitoring and Building Control (7) area unites the energy software solutions of Eficia and Advizeo, demonstrating how these brands complement each other with respect to energy savings realised through smart building control. Integrated dashboards displaying real energy consumption are also represented here validating the Forum as a real/live beneficiary of the software service.
All showroom applications run on custom media server configurations and MONOMANGO’s “Immersive Instruments” – Software Framework. The overall spatial experience and storytelling is supported through a dynamic LED installation which metaphorically underlines the presence and management of energy.
From the earliest sketches to the finishing touches, LAB1 was a true collaborative effort:
“This project perfectly illustrates what we can achieve together: smooth cooperation across departments, a shared determination to overcome obstacles, and above all, a true culture of customer centricity. Congratulations to everyone!”
- Françoise Resch, Customer Experience & Forum Operations Manager
A Living, Evolving Experience
“The true beauty of this experience goes beyond what meets the eye — it lies in its ability to evolve. The Forum Team can continuously update and enrich the content, aligning it with the company’s future strategies. In this way, the storytelling within the LAB becomes endlessly renewable, always reflecting the innovation and progress that drive Hager forward.” - Inès Gantzer, Hager Forum Communications & Events Specialist
